In Gambling, The First Rule Of The Game Is To Leave Emotion At The Door.

     In describing real estate, emotion and excitement help the blog reader, video viewer or podcast listener get excited

and emotional too.

     Excitement in your copy, your real estate images, your video narrations grab the buyer's attention, gain his interest, get him into gear with desire and interest. You want them to buy, to learn about the place but to have fun and provide a service to the buyer doing it. Writing a boring ad that does not vary much from property to property is developing a style, one that is boring but not memorable in a good way. What will the property do for the buyer? Oh sure, telling them it is a nice place with three bedrooms in a nice area is not so nice. It is wasting good ad space, good video hosting time on anemic, low horsepower ad writing.

      Think about the most memorable ads from the major networks...the ones that are different, show ingenuity and a whole new approach than the herd of other ads.  In Maine it helps that we have lots of eye candy, low low real estate prices and two other large supply items that help property sell regardless of the market. One category is the four seasons beauty, the unspoiled country side, tons of recreational options right in our backyard. The Maine coast, lighthouses, lobster, potato farms, Allagash Wilderness Waterways, Baxter State Park with Mt Katahdin and Acadian National Park.  But the other category is filled with what we don't have in Maine. I like this one laundry list even more than the first one. It's longer.

      We don't have crime...Maine is the 4th lowest crime state, Aroostook County is half that average again. With 11 people per mile in Northern Maine, we don't lock our doors, let alone have a need for dead bolts. We don't carry or need a taser. Our schools don't have full time or any "resource personnel employees" (aka police officers) on the parole. The fewer people are friendlier, they make eye contact, they hold doors open for you. These folks are hard working, care about other people and will help you. They let you go first in traffic. They love kids and bend over

Maine REALTOR Andrew Mooers

backwards to give them a memorable childhood.  These folks take care of elderly, go to church, work hard to be better folks making a difference in where they live and work. Need more convincing on why to move here, or at the least

invest in recreational properties for your three day weekends, vacations? Okay, more of what we don't have. You can see the stars, really brightly at night because we don't have light pollution or a zillion yard lights, cars on the roads,

skyscapers lit up. Our sky is bluer than most in city's are used to..no pollution. Fewer people means no traffic, that you can head a mile in any direction of a town and voila, you are in the country. Privacy, seclusion, space and no high real estate prices. Maine. Get here as quick as you can.

Maine REALTOR Andrew Mooers